What does that even mean, “I fell down a link tree rabbit hole?” It sounds like an odd thing to say but it makes perfect sense in the context of today’s Internet.

You may have heard of Linktree, a site that lets you create a personalized page with links to your social media or to content you are promoting. Then you include the link to your linktree in you bio on your social media profiles, creating a web of connections. Anyone who comes to one of your profiles can easily find all your other ones. If anything changes, you only have to update the linktree page, not each and every profile bio.

It sounds like a great idea, and I’ve noticed people putting their linktrees in their bios so I figured, why not do it, too? I found the site, was surprised and delighted to discover that “stevebarrera” was not taken, and easily created an account. I started building my list of links, and that was when I tumbled down the rabbit hole.

Turns out I needed to make a lot of choices before my link in bio page was done! I had to pick colors and font for the links, decide if the thumbnails should be icons or images, and if there should be headers. I could put additional social media link icons on the top or bottom of the page. And then I had to go to the sites I was linking to, and figure out where to put the link back to the link tree on those pages, where appropriate.

Overall, I had to come up with a sort of branding for my Internet self – how I wanted to present myself how I wanted to prioritize the links. So here’s what I came up with – take a look: linktr.ee/stevebarrera

You can easily make your own link tree for your profile bios. There are other options out there as well, like AllMyLinks and Campsite, and many more.