Ages ago (2014), on my rickety old Web 1.0 site which I still maintain, I published a list of prominent web sites by generation. The idea was to show how different generational archetypes produce different kind of content. The gist of it: Boomers make stuff that is ideological and righteously free-thinking, GenXers like sarcasm and muck-raking, and Millennials create consensus-building groupthink sites. The premier examples are probably HuffPost, The Onion and reddit, respectively.
Since it’s been a few years now, I thought I’d revisit the older sites, just the ones from the “Boomer” category. See if they’re still up and running. Consider that when they were created, ten or twenty years ago, these sites were cutting edge “new media.” Their Boomer founders were pioneers in a new form of communication. Now that social media has taken off, old fashioned web sites are losing influence (everyone’s going to “Parler” I hear).
As it turns out, all of the sites I originally listed are still up. I put them below, grouped into “red zone” and “blue zone.” The selection is somewhat arbitrary and I don’t feel like hunting more web sites down. It’s my little non-scientific study, but the sample size is enough to show how the red and blue zones really are in different reality bubbles. Two entirely different narratives of what is going in the U.S., particularly in regards to the election.
The Boomers, the Prophet generation in Strauss & Howe terms, is the generational archetype that rules over vision and values. So it makes sense that their cultural artifacts reflect these two dominant visions. But what about the web culture of the younger generations? Is it also split between these two visions? You can follow the other links to judge for yourself. One thing I’ll say is that so long as the Boomers, the values leaders, persist in their competing visions, we will probably remain as two separate generational constellations.
I’m going to keep going with the “Red-Blue Wars” posts I’ve been doing. It feels like there is nothing else to write about at this moment. As I sit here anxiously watching the results from this absolute nail-biter of an election, I just want to go back to the first post in the series, which was about the “generational constellation” – the arrangement of generational archetypes in their respective phases of life during a social era.
The Crisis Era generational constellation is what creates the sense of tension and urgency, as well the feeling of solidarity, as society faces the threat of the crisis. It’s clearly evident in the massive, record-breaking support that each candidate in the election has received, as well as in the fact that the supporters on each side won’t back down. As The New Yorker put it, “Trump, despite the catastrophes of his rule, has retained the loyalty of the vast majority of red America.” This is to be expected in a Fourth Turning, or Crisis Era. People will stick by their leaders even when they fail, because that is the only hope for progressing an agenda.
Now if only each side of the partisan split didn’t perceive the main crisis threat to be – the other side. Clearly we have to figure out how to work together, and I am starting to see opinion makers shifting to that perspective. It’s the only way we can get to a true civic regeneracy.
In an earlier blog post, I went in to some detail on the differences between the red zone and the blue zone – the two sides of the partisan political divide. As I stated, it’s something I’ve been opining about for a long time. It’s amazing to me that the split continues to this day, after a timeframe spanning a generation, to the point that it feels almost surreal. How can anyone really care about these Culture Wars issues any more, given that there are more fundamental problems with our socioeconomic system?
Or could it be that partisanship has simply become what is being called “tribal politics” now? To me, it seems that most of the Culture Wars conflicts are over. The notable issues that remain unsettled are pro-life vs. pro-choice, and 2nd amendment vs. gun control. But we’re never going back to the 1950s, MAGA notwithstanding. So is partisanship now just loyalty for loyalty’s sake?
In the case of supporters of the current President, it does seem that they exhibit blind loyalty to him, no matter how egregious his words and actions. Some people might call them a cult. One thing I’ll say, that cult-like behavior gives the red zone an advantage – they have a cohesiveness that the blue zone lacks. Politically, the blue zone is still torn between the moderate and leftist wings within the Democratic party, whereas the red zone has pretty much aligned the Republican party with the current regime.
Now, the red zone is in the minority, but it has a lock on power thanks to tactics of voter suppression. In the long run, however, their influence is bound to wane, as a younger, more diverse demographic takes over the population. So they are currently using their power to secure their Culture Wars position by filling the judiciary with conservatives. That will prevent blue zone values from being implemented in law in the future, particularly in the two unresolved areas which I mentioned above. That is likely to be the only legacy of the current administration, aside from tarnishing the reputation of the United States of America and its government.
The blue zone has the political majority, but its party is out of power. Their only hope to take back control of the government is overwhelming electoral victory (hence the red zone’s scramble to suppress the vote). This is the “blue wave” you always hear about, which is always just around the corner, but then it doesn’t happen. Maybe it finally will this election; if not, I think that will be the last chance for democracy.
That’s why there is this sense everything is at stake in the upcoming election. It will determine if the current regime is the Red State’s last gasp, or its fatal grasp on the machinery of state. We know the election is going to be a drawn out process, and it’s uncertain if it will even end in a, shall we say, normal manner. We’re not in a Culture War any more, but in a raw struggle for power. This is what it’s like to go through the gates of history, and if you’re terrified, I don’t blame you at all.
The Red-Blue Wars: Fighting in the Midst of a Global Pandemic
My last blog post went in depth on political partisanship in the United States, with its split between the red zone and the blue zone. I wanted to add a brief note about how the Covid-19 pandemic is shining a spotlight on that partisan divide. I’ve noted before how Covid-19 is also spotlighting the defiencies in our economic system. The pandemic is a major social stressor, and because we’re in a Crisis Era, it is starkly revealing long-standing problems that have been building up without any resolution for a generation or longer. It’s apocalyptic in the sense of the word’s Greek roots – it reveals what was previously hidden (or ignored).
As serious as the Covid-19 pandemic is, it is bizarre and disturbing to me that it has become a partisan issue. But it can’t be denied: which side you stand on in the partisan split does to some degree determine your beliefs about the nature of the disease and the appropriate response to it. It even determines what facts you believe, about the efficacy of measures such as wearing a face mask, or the accuracy of case counts and death counts.
Pro-Trump red staters generally believe that the threat is overblown, and are against lockdown measures, which are inherently anti-freedom and disrupt the business of doing business. Meanwhile, the anti-Trump blue wave resisters use the administration’s failure to respond cohesively to the pandemic as political ammunition. To this, red staters simply respond that Covid-19 is not as bad as the mainstream (read: anti-Trump) media makes it out to be, and that the cure should not be worse than the disease.
Since the President chose to hand the responsibility for the pandemic response to the state governors, their different responses also highlight the partisan split. Red zone governors like Ron DeSantis were Covid-denying, refusing to take any measures until absolutely forced to by the unfolding situation nationwide. Blue zone governors like Andew Cuomo, in the initial epicenters of the pandemic, were Covid-accepting, responding quickly and earning the enmity of Trump and his supporters as a result.
Despite all this, I do think that the compliance of the vast majority of the public with mask mandates (I base this assertion on my personal observation) shows that our society is ready and willing to follow restrictions for the sake of public safety. It’s like the “grey zone” as I’ve called them – the majority who are not particularly partisan – is out there, waiting for effective leadership. You could even argue that big business, the major retail corporations who have all readily gone along with social distancing and mask requirements, are taking over regulatory functions where the government has failed to act.
But unfortunately, extreme partisan conflict shuts down the moderate voice, and that’s where our politics are. It’s gotten so bad that, in one state, red state militias, goaded by words of the President, have terrorized and plotted insurrection against the blue zone governor. Under the circumstances, it’s hard to imagine any kind of unified response to the pandemic in the near future. It will rage on in a society utterly ill equipped to manage it from the top down.
The 1918 influenza pandemic, regarded as the worst in modern history, caused 675,000 deaths in the United States over a two year period. That was 0.6% of the population. The equivalent in deaths today would be 2,165,000 – a number we’re unlikely to reach. But the death toll already is bad enough, with no end in sight. For the forseeable future, Covid-19 will remain in the background of these trying times, shining its bleak light on our failing state.
In Strauss & Howe generations theory, there is a concept that the social mood changes as distinct generations pass through the different stages of life. In each social era, there is a distinct generation type occupying each life stage, bringing its collective peer personality into that phase of life and interacting with the other generations to bring about the social mood. This set of generations occupying different life stages is called a “Generational Constellation.”
For example, in a Crisis Era like the one we are in today, the constellation consists of visionary elder Prophets, pragmatic mid-life Nomads, heroic young adult Heroes and suffocated child Artists. I’m using the archetype names here; note how each generational archetype occupies a different life stage: elderhood, mid-life, young adulthood, &c. In our time the archetypes Prophet, Nomad, and Hero would correspond to the Baby Boomers, Generation X, and Millennials, occupying elderhood (60+), mid-life (40s and 50s) and young adulthood (20s and 30s) respectively.
Presumably, in the Crisis Era, the vision provided by the elder Prophets guides the younger generations in overcoming the challenges facing society. The Heroes provide the youthful energy and the Nomads the savvy leadership. Together the generations repair the damage from the preceding decades of civic neglect to bring about a new civic order in accordance with the Prophet vision.
But what if there are two competing visions within the society? That is exactly our situation in the United States, with the partisan divide between the Republican “red zone” and the Democratic “blue zone.” It’s come up on this blog before and in earlier writings of mine – going back twenty years. It’s a deep rift, and so seemingly irreconcilable that there is talk of the country being in a sort of civil war.
It might therefore make sense to speak of two different generational constellations – one red, and the other blue – coexisting and in conflict within society. Each has its own vision of what our values should be, each has its leaders and its followers. Each generation, like the country as a whole, is split between the red zone and the blue zone. So let’s take a look at the two constellations that result.
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On the red side, the Chief Prophet is clearly the current President. Behind him, other red zone Prophets include the fundamentalist Christian leaders who have accepted the President as the “imperfect vessel” of their agenda, as well as whatever GOP officials remain loyal to him. Their values vision is very similar to that which I listed on the Red Zone vs. Blue Zone chart so long ago – conservative, traditionalist, Christian, capitalist, nationalistic.
Supporting these red zone Idealists is an army of hard boiled Pragmatist Republican office holders. It doesn’t get remarked on much, but Gen Xers in politics lean to the right; it’s like all the blue zone Gen Xers went into other careers (I presume tech and entertainment). These red zone Xers are the disciples of the Reagan Revolution, and are hard core free market capitalists, though less culturally conservative than the red zone Boomers.
The red zone Millennials, whom I will call “Heroes of the Fourth Turning,” after the famous play, include all the groups of young people going out onto the streets to represent red zone values. Among them are the Charlottesville marchers, the pandemic-protesting militias and the Proud Boys coming out to battle antifa. Online, they are the denizens of 4chan and r/the_donald, busily trolling the libs.
Who are these red zone Heroes fighting against? That’s pretty obvious – their blue zone counterparts are the BLM protestors and antifa activists on the streets, and the wokesters driving hasthtag movements and cancel culture online. These Millennials also deserve to be called “Heroes of the Fourth Turning.” It’s like we have two sets of Heroes, that sometimes come out en masse, goaded by their respective media machines, and on rare occasion, even die for their cause.
The blue zone Nomads include a legion of recently politically energized Gen Xers, decrying the current state of affairs on social media and drumming up support for the Democratic Presidential candidate. You probably know some of them; you may even be one of them, like me. Professionally, blue zone Gen Xers are the media personalities parodying the current administration, or, in the more serious formats, deconstructing its failures.
Blue zone Prophets are also major figures in the mainstream media; they’re the ones being insulted and vilified by the current President. The antagonistic nature of the current media environment, with its personal attacks and cries of “fake news,” can be attributed to the combative peer personality of the Boomer generation. It’s such a contrast to the gravitas of the old television medium, when it was run by the GI (Greatest) Generation.
In politics, blue zone Prophets are out of power, many even out of office. From the sidelines, they promulgate a values vision that is progressive, diverse, multicultural, social justice-oriented, and social Democratic. A common theme of their message is how unfairly the economy is structured in the United States, in contrast to how it works in other Western countries. Some kind of structural reform is needed, which will take us in a new direction from the one we’ve been on since the Reagan Revolution.
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Examining the chart of the red zone vs. the blue zone, which I made almost twenty years ago, and then thinking about the partisan political split today, really underscores how we are at the culmination of the Culture Wars of the last social era. Which side will have its vision prevail in the new order of the ages?
I’d say the red zone has the advantage of a more gelled together constellation, as evidenced by the energy of their rallies. They also are more amenable to authoritarianism, and willing to follow their Dear Leader come hell or high water. But they are in the minority. The blue zone has the majority, but can they leverage that given the unbalanced electoral process? These next few months are crucial for the resolution.
I honestly think that most of the Culture Wars differences are settled, and a lot of the political conflict feels like overblown theater. There is much at stake in the struggle for power, so the leaders keep pushing on the same buttons in their efforts to control the people. But consider the possibility that the true majority is neither red nor blue – after all, more people in 2016 didn’t vote than voted for either Presidential candidate.
It might make sense to speak of a grey zone of neutral non-partisans. What is the grey zone constellation? Washed out Prophets fading away after a lifetime of indulgence, indifferent Nomads hiding from the pandemic, and confused Heroes unsatisfied with either the red or blue visions, waiting for better leadership? If someone could speak to this hidden majority, they might be able to build a new consensus and harness the potential of the Crisis Era generational constellation.
Until then, we’ll continue to frame our political discourse along the tired old lines of the red vs. blue Culture Wars. We’ll do this even as the effects of the Covid-19 pandemic overtake us. If political leaders continue to insist on doubling down on the rhetoric and pressing on the same issues time and again, they will only encourage more and more extreme behavior. Only when the fires of rage have burned themselves out will a new order be able to emerge from the ashes.
Recently, I posted about the DNC on Facebook and one of my Trump supporter friends (friend-in-the-Facebook-sense) responded with the Haha emoji. That’s the laughing face one, appropriate for silly videos and jokes but also available for mocking someone’s beliefs, which was the intent, I think, in this case. This person proceeded to respond to every subsequent comment with the same emoji, was scolded for behaving rudely, and subsequently unfriended me. However, their comments and reactions remain for posterity.
I bring this up not to hold a grudge but only to note how the Haha emoji is sometimes used to express dissent. I guess you could say it substitutes for a dislike or downvote, which Facebook does not provide. The only other choice is the Angry emoji. Either way it’s going to come across as emotionally charged, so maybe we were unfair to my friend-in-the-Facebook-sense, who kind of got mobbed. But that’s the consequence of posting an unpopular opinion on social media, where people of like belief tend to congregate. Very, very few of my friends-in-the-Facebook-sense are Trump supporters.
I’ve seen the Haha emoji used in other contexts, clearly to express dissent. The typical case is when the Governor of my fine state of Pennsylvania posts a declaration regarding his administration’s response to the pandemic. There are generally a few thousand reactions, of three kinds: Like, Haha and Love. I take that to mean: supports, does not support, and supports whole-heartedly. The ratio will be something like 67%/23%/10%. I find comfort in knowing that there is 3/4 support for the Governor among Facebook users, since I think he is doing an excellent job and want him to keep at it.
I see this pattern of minority objection on other social media platforms as well. Now it’s quite possible that I am not getting the whole picture because of some kind of social bubble effect. But I am reminded of the religious faction in Sid Meier’s Alpha Centauri game, protesting against their society’s mad rush to a technological utopia. Today’s pandemic deniers tag Facebook posts with Haha emojis like they are spraying “We Must Dissent” graffiti. And as the majoritarian viewpoint emerges, they are getting pushed into the shadows.
Trump supporters may actually be too large a minority to be relegated to the lurking in the shadows status of a renegade faction in a science fiction game. But it is my partisan hope that as this era evolves, that is exactly where they will end up in the next era. In the mean time, I can only express my dissent at the outrageous social injustice and criminal conduct of the Trump administration using the Angry red face emoji. It gets used a lot these days. The Sad crying face emoji is also available for expressing a kind of pitying dissent, as if to say, “what a pathetic species.”
I suppose Trump supporters have their criteria for what makes them Angry or Sad, but I don’t see them so much. I live in a different bubble from them. A society split between two bubbles of likeminded people, each group clicking icons on scrolling digital feeds in their own patterns, may be the saddest thing of all.
The Peaceful Protest Movement and the Last Days of White Nationalism
The consensus is growing that police reform is needed in the United States. The conservative media is joining in, or at least the intellectual branch of it is. As this article from National Review points out, “The present round of protest is different. The participants are people of every race, ethnicity, sex, age, and religion.” Even the President is recognizing that he can’t ignore the issue.
Protests aren’t just happening in major cities with diverse populations, but in small towns where all or almost all of the participants are white. I can confirm this from my own participation in small protests in Twin Valley, Pennsylvania, where, for the most part, passing motorists honk in solidarity with the protestors.
Unfortunately, there has also been hostility from Trump supporters here, including counterprotestors showing up with firearms. What is it with this need that Red Staters have to sport their weapons in public? There is nothing that threatens them except an opposing political view that favors diversity. Are they ready to go to war over this?
It’s worrisome. It’s like they need to find a use for the expensive arsenals that they’ve gone to so much trouble to acquire. I think about the scene from His Girl Friday, where Hildy Johnson convinces a prisoner that he must have been inpired to shoot someone by hearing about the doctrine of production for use.
I can even see how the preponderance of military equipment owned by police forces accounts for the militaristic response to the recent BLM protests. Were they supposed to not use all those grenades and bullets they were given? I’m sure the tension was insanely high, with police lined up facing large crowds of protesters, and everyone full of pent-up energy from weeks of COVID lockdown.
I wrote about the protests in my last blog post and linked to some of the many viral videos of violent encounters that occurred. But as disturbing as those incidents captured on video are, the overall level of violence has actually been less than what was experienced during the infamously riotous late 1960s, or even the 1992 Los Angeles riots. This is all the more remarkable considering the size and nationwide extent of the movement.
I do believe this peaceful protest movement marks a critical turning point in the evolution of our current Crisis Era. The divisiveness of the Culture Wars that has persisted and been called a ‘cold civil war’ seems intractable. But we have actually gradually come to a consensus on many Culture Wars issues, such as gay rights and cannabis legalization. And now it is happening with reform of the justice system.
Back in May 2016 I attempted to identify an emerging new values consensus, and marked the recognition of the need for criminal justice reform as part of that consensus. But then I amended my list after the election, indicating that it was less clear that this was so, given Trump’s victory. But Trump’s hold on power is weakening, and his poisonous white nationalist ideology losing credibility in the face of massive public outrage at the evils it perpetrates on racial minorities. A fair and equal justice system will come as part of a new civic regeneracy, and the days of white nationalism are numbered.
It is not surprising that protests against police brutality are being met by more policebrutality. After all, the protesting is specifically against the police themselves. The police are not at the protests to maintain order but to counterprotest. They are there as a show of muscle by the currently empowered Red State.
The infamous event at Lafayette Square, where law enforcement assaulted protesters with tear gas to clear a path for a Presidential photo op, underscores this fact. Tear gas is supposed to be a last resort for riot control, not something to use unprovoked on a peaceful assembly. It is the same with rubber bullets. They are for riot control, but there have been no riots. Instead, law enforcement has been using these weapons everywhere across the United States to attack peaceful gatherings of people, the same people they ostensibly exist to serve and protect. Attacking them as if they were an enemy.
I apologize for linking to all this violent content, though by now you’ve probably seen it because it has become a staple of social media feeds. I just want to make the point of how dangerous the militarization of police forces has become to the citizens of the United States. The Red State has even gone as far as to call in the National Guard to attack people in their homes.
Why do I use the term Red State? Because it is clear that the current conflict across the United States is the Culture Wars of the previous era coming to a head in city streets. I’ve written before about these two partisan sides; the Red v. Blue narrative goes way back. And in the current conflict between protesters and police, it is likely that where you fall along this partisan divide determines what facts you believe, and how you perceive the conduct of either side.
When I first delineated the differences between the Red Zone and the Blue Zone, following the 2000 election, I identified “worst examples” on each side, meaning the most dangerous extremists.
It’s unfortunate that the worst example of the Red Zone remains a persistent problem. Police forces have been infiltrated by white supremacists, and police have actively supported white vigilantes. These elements are emboldened by the support of their “law and order” President. Even I got a tiny taste of it when, in a small Black Lives Matter vigil in my podunk Pennsylvania town, young white men speeding by in their pickup trucks yelled “Fuck you!” and “Go fuck yourselves!” out of their windows.
I’m not going to go deeply into the issue of systemic racism and how we should implement judicial reform – the heart of why the BLM movement exists – because that’s not the point of this post. The point I am making is that we are now past the era of ideological argument. We are in a struggle for power. A struggle to determine who gets to decide how law and order are implemented in this country. And we cannot let the Red State’s racist authoritarianism prevail.
That is why those of us opposed to it must continue to resist. We must show solidarity, and use what is left of our democratic institutions as best as we can to fight the Red State’s toxic form of law and order. Don’t worry about the ideological labelling, or being accused of virtue signalling or performative activism. Don’t worry about whether you are too far to the left or not far enough. It doesn’t fucking matter. What matters is that you are against the white nationalism that Trump and his minions are trying to institute.
The truth is that violence and crime have declined in the United States in the past generation, though Red State propaganda would have you believe otherwise. The young people out protesting are correct to demand better treatment at the hands of law enforcement. The massively built up police forces that protesters are facing are a legacy of a past “tough-on-crime” regime that has become obsolete. It is time to reform the police and the judicial system, for the sake of the peaceful and diverse Millennial generation. And that requires a Blue Wave to sweep away the Red State’s vile apparatus of control. So persist.
When we went to the Women’s March in Washington D.C., just after the inauguration of President Donald J. Trump, we took the metro into the city. The station and the train were crammed with protesters and their signs. I remember one woman on the train, older than us, who was holding a sign that read “THIS ABOMINATION WILL NOT STAND.” I believe she was from the Baby Boomer generation, the generation that came before mine and that shook American culture apart in the Sixties, in a wave of youth protest. And here she was, elderly and still protesting, fifty years later, which is as long as I have been alive.
The abomination to which her sign referred was the election to the highest office in the nation of a man who stands for everything which she had fought against her whole life. A man who epitomizes entitled, obnoxious, and abusive white male power. A self-confessed serial sexual predator who thinks women should be grabbable at a rich man’s whim. A racist whose instinct is to treat non-whites like criminals – or worse. A lying corporate crony motivated by profits over people.
And yet here he was, propelled into the Presidency by the support of millions of ordinary Americans who were duped by his demagoguery and worshipped him as their savior. It was the raging apotheosis of the backlash against the Sixties that was behind the rise of the Republican party, a backlash by people resentful of an America that was more open, diverse and tolerant. More non-white and non-Christian. The backlash had just put into power a man the same age as this protesting woman, but an ignorant and crass bully – the worst of her generation, empowered by madness.
When we arrived in the city the station was so crowded that it took an hour to get to the street. A huge mass of sign-carrying people slowly made its way through the turnstiles to exit the metro, and finally we were in the open air. We found our way to the mall and suddenly were swept up into a throng of protesters, streaming from where the speeches had been made (speeches we had missed, since it took so long for us to reach the city) towards the White House. The chanting, roaring energy was indomitable. It was the backlash against the backlash.
But would it last? As of this writing, more than nineteen months have passed. Trump has proven to be as awful a President as anyone predicted – corrupt, cruel, a threat to the republic. His supporters are entrenched in their belief in his legitimacy; they voted for him, and his faults seem invisible to them. Meanwhile, the President’s opponents have adopted the language of resistance, like freedom fighters in an occupied nation.
Trump has captured the reactionary right because he is the champion of their agenda: to keep out the Hispanics and the Asians and the Muslims, to stop free trade with China, to restore America to its pre-Sixties greatness. In their minds, this agenda is a much-needed course correction after decades of American decline. And undeniably it is motivated by fear, a fear summarized by one simple headline: Fewer Births Than Deaths Among Whites in Majority of U.S. States.
It is sad that fear has overtaken a large minority, and that they have rallied around an unworthy man. But he was the one who spoke their language. As I write, his fortune is crumbling, and his supporters will no doubt stand by him to the bitter end. But in the long run majoritarian opinion and demographic pressures favor the resisters. The blue wave may have hit a red wall, but it can become a blue tsunami and take that wall down. We just have to stay resolved.
On the day after Donald J. Trump’s inauguration, we marched down the mall in the nation’s capital, until the streaming throng took us to the White House. There the crowd thinned out, as some people left, while others lingered. Some tables were set up and people held signs urging or promising the impeachment of a President who had been in office for all of one day. It was like a court being held, condemning him on his own front lawn. This was the site of the Boomer generation’s last stand, and they were as riotous, and as judgmental, and as destructive as ever. And this was where they had finally led us.
I recently posted a list of patterns to look for among the living generations in the current social era, based on Strauss & Howe generational theory. I wanted to take a closer look at some of the items on that list in a series of posts, and I’ll start with one under that most talked about of generations – the Millennials.
The item in particular is the second one in the Crisis era box – “look for the Millennial generation to enforce, among peers, a code of good conduct.” You can see this happening in that ubiquitous phenomenon that is defining the times – social media.
The rise of social media is part of the story of the maturation of the Internet, which first came into the public eye at a time when computer networks were the province of a small minority of socially outcast nerds. As adoption grew through the “you’ve got mail” era and into the dawn of today’s tech giants like Amazon and Google, going online became more and more mainstream.
Then, just around the start of the Crisis in 2008, came a new kind of computer that made being online essentially effortless – the smartphone. With it came an explosion of participation on Internet sites designed to promote social networking and interaction. Now, ten years later, what we call social media platforms dominate as a source of information and news.
The term “media” refers to an era’s primary means of mass communication. Adding the qualifier “social” suggests that a socializing role has been added to that of communicating, and perhaps that control of mass communication has been transferred from media elites (who are now mistrusted) to society at large.
The socializing role is evident in the familiar features of promoting posts (“liking” and “sharing”). Popular opinions rise to the top of feeds and are seen by the most viewers. Unpopular opinions are quashed. The consensus is reinforced through the use of signal-boosting hashtags like #metoo.
Another form of enforcement involves calling out bad behavior. A post demonstrates a transgression of social mores, which may, unfortunately for the transgressor, be taken out of context. Then a blast of comments shames the person. In extreme cases, the person may be identified in real life – called “doxxing” – which can be ruinous.
Perhaps the exemplary case in point is the store owner who posts an anti-gay sign, and then finds his or her business boycotted after a picture of the sign goes viral on social media. But how far might the phenomenon go? Blogger John Robb speculates about “weaponized social networks” and imagines their full potenital.
As for the people being in charge of mass communication now, the “democratization of the media” if you will – that has proven fraught with challenges. Social networks are vulnerable to infiltration, and social engineering has swayed elections. Social media sharing makes the dissemination of false information much too easy, and so the term “fake news” has come into the zeitgeist.
There is also the question of whose consensus is being enforced, as there are competing “red-state” and “blue-state” networks, each attempting to persuade us with their values-promoting memes. What values prevail will be evident in time. And though all of the living generations are participating in this social evolution, ultimately it will be the rising Millennial generation that defines what conduct is considered correct.