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The Hashtag Queen

The Hashtag Queen

Last weekend I watched The Baldwin School’s production of Marie Antoinette. It was a challenging play for a high school to put up, and they did so brilliantly.

The script covers the Queen’s life from her early years in the French court up until her fateful end, focusing on her character and attitude, and her reaction to how her adopted country perceived her – which is to say, in an unflattering light. Marie Antoinette was the victim of scurillous slander at the expense of her virtue, and scapegoated for France’s problems, particularly the country’s financial troubles and food shortages. She was blamed because, as an elite living in a bubble, she was unwilling or unable to appreciate how her actions looked to her poor and desperate subjects.

Marie Antoinette was known as the Butterfly Queen, but she might have been called the Hashtag Queen instead, as she was victimized by the same kind of mobbing that happens today on social media. Back then, they used word of mouth and the printed page to transmit information, instead of the Internet, but the effect was the same.

In fact, from what I’ve read about the French Revolution, there are many parallels with our time. France was divided into partisan factions, each seeing the other as a threat to society. The extreme left and right (the terms originate from this era) each enforced their own version of political correctness, making centrist politics untenable. Fake news was as much of a problem then as now, with rumors spreading across the country, inciting the factions against each other. Does it really matter how information is spread? It’s not about the technology, but about the social predilection.

The production I saw reminded us of current events, by dressing the revolutionaries and prison guards in yellow vests. How bad could it get today? I do think that the French Revolution was more violent than we are likely to experience now because the people then were so desperate – France was struggling to emerge from the feudal period, and people were literally on the brink of starvation, meaning they didn’t have much to lose.

In France during the time of Marie Antoinette, everyone eventually got tired of the extremism and just wanted law and order. That was how they ended up with Napoleon. How things will all play out in our time I cannot say, but it is always prudent to reflect on history.

Generations in the Age of the Social

Generations in the Age of the Social

I joined Facebook in 2008, the first year of the current Crisis Era. I was really just jumping on a bandwagon – everyone around me was joining and I wanted to be a part of it. It was an early example of FOMO, I suppose. I soon found myself reconnecting with people from my past – from high school and college – distant in time and place from where my life was then. Facebook became a place of gathering. It also became a place to assess my life, as I saw how the careers and family lives of my peers had progressed compared to mine.

Eventually I reconnected in physical space with some friends, and renewed relationships. It was as though – assisted by social media – my life folded back on itself and began again from a past point. I wonder if others of my generation have had the same experience  – a chance to revisit the past and reorient oneself towards the future. Like social media is our hot tub time machine.

I wonder if the experience of social media has been different for other generations. Some Boomers I know have embraced social media wholeheartedly, and post far more than I do. For them the smartphone age represents an even greater technological leap from their childhood  than my generation experienced. Millennials, on the other hand, have joined social media at a younger age than Generation X – in young adulthood rather than midlife – but they still remember a time when it did not exist.

The one generation that stands out as fully immersed in “the social” is the Homeland generation, the first of whom were born in 2005. Their entire lives are documented on social media, from the first ultrasound images in the womb to the latest back to school snapshot standing outside of the family home. They are the true superstars of social media.

I still post regularly on Facebook, using it as a kind of diary to keep track of my life. It is fun to revisit the year and see all the places I have checked in, and my patterns of work and play. It’s also a joy to watch people I know from different times and places in my life come together in a discussion in the comments section of one of my posts.

Lately I’ve taken to Twitter as well to attempt to promote my blog and my thinking. Dare I call myself an “influencer”? Of course not – that is pure vanity. I know a hamster with more followers than I have.

We’ve been in the age of the social for a good decade now. I’m curious about how the experience has been different for people encountering it at different stages of their lives. If you’d care to share your experience in the comments below, please do.

Millennials as Consensus-builders on Social Media

Millennials as Consensus-builders on Social Media

Looking at the GenerationsI recently posted a list of patterns to look for among the living generations in the current social era, based on Strauss & Howe generational theory. I wanted to take a closer look at some of the items on that list in a series of posts, and I’ll start with one under that most talked about of generations – the Millennials.

The item in particular is the second one in the Crisis era box – “look for the Millennial generation to enforce, among peers, a code of good conduct.” You can see this happening in that ubiquitous phenomenon that is defining the times – social media.

The rise of social media is part of the story of the maturation of the Internet, which first came into the public eye at a time when computer networks were the province of a small minority of socially outcast nerds. As adoption grew through the “you’ve got mail” era and into the dawn of today’s tech giants like Amazon and Google, going online became more and more mainstream.

Then, just around the start of the Crisis in 2008, came a new kind of computer that made being online essentially effortless – the smartphone. With it came an explosion of participation on Internet sites designed to promote social networking and interaction. Now, ten years later, what we call social media platforms dominate as a source of information and news.

The term “media” refers to an era’s primary means of mass communication. Adding the qualifier “social” suggests that a socializing role has been added to that of communicating, and perhaps that control of mass communication has been transferred from media elites (who are now mistrusted) to society at large.

The socializing role is evident in the familiar features of promoting posts (“liking” and “sharing”). Popular opinions rise to the top of feeds and are seen by the most viewers. Unpopular opinions are quashed. The consensus is reinforced through the use of signal-boosting hashtags like #metoo.

Another form of enforcement involves calling out bad behavior. A post demonstrates a transgression of social mores, which may, unfortunately for the transgressor, be taken out of context. Then a blast of comments shames the person. In extreme cases, the person may be identified in real life – called “doxxing” – which can be ruinous.

Perhaps the exemplary case in point is the store owner who posts an anti-gay sign, and then finds his or her business boycotted after a picture of the sign goes viral on social media. But how far might the phenomenon go? Blogger John Robb speculates about “weaponized social networks” and imagines their full potenital.

As for the people being in charge of mass communication now, the “democratization of the media” if you will – that has proven fraught with challenges. Social networks are vulnerable to infiltration, and social engineering has swayed elections. Social media sharing makes the dissemination of false information much too easy, and so the term “fake news” has come into the zeitgeist.

There is also the question of whose consensus is being enforced, as there are competing “red-state” and “blue-state” networks, each attempting to persuade us with their values-promoting memes. What values prevail will be evident in time. And though all of the living generations are participating in this social evolution, ultimately it will be the rising Millennial generation that defines what conduct is considered correct.

Bowling Alone, Revisited

Bowling Alone, Revisited

This is the third in a series of reviews of books about the Third Turning which I am finally reading in the Fourth Turning (the first two are here and here). I am “revisiting” Bowling Alone not in the sense that I have read it before, but rather in that I would like to examine its thesis about the decay of civic life in the late twentieth century from the perspective of life nearly two decades into the twenty-first century.

Bowling Alone, by Robert D. Putnam, published in the year 2000, is perhaps one of the best known popular works of sociology. Its basic thesis is that, in the second half of the twentieth century, the United States experienced a rapid decline in community and civic involvement. This thesis is supported by ample data on group participation, social habits and attitudes, all presented in a plethora of graphs and tables. In fact, the book is worth checking out just to see all the data laid out decade by decade, even if you care to interpret it differently.

A key concept in this thesis is that of “social capital,” defined as the value of social networks in providing “generalized reciprocity.” Social capital comes in two forms: “bonding” social capital tightly connects an in-group, whereas “bridging” social capital is a looser connection between people in different groups. There is even a Social Capital Index that the author calculates from a combination of different surveys.

As Putnam sees it, the loss of community in the country and the depletion of social capital is a serious problem. He describes a “fraying civil society” and laments “the erosion of America’s social connectedness and community.” When explaining how group membership rates don’t tell the whole story, because group attendance rates have worsened even more, he writes floridly that “decay has consumed the load-bearing beams of our civic infrastructure.” To uphold this grim description, he presents strong correlations between the Social Capital Index and other measures such as educational attainment, crime rates, and mortality.

In addition to defining social capital, and demonstrating its correlations, Putnam attempts to isolate what factors are associated with its decline at the end of the twentieth century. He does this with multiple regression analysis (explained in the Appendices – this study is very thorough and data driven), and basically concludes that the primary factor is generational change, accounting for half of the decline. Other important factors include television, changing work patterns, and sprawl – in a word, suburbia.

Now personally, as a proponent of Turnings Theory, I believe that generational change tells the whole story. In all of the graphs showing the decline in civic involvement over time, you see the same pattern, as described in the book on page 80: “modest growth in the first third of the [twentieth] century; rapid growth coming out of the Depression and World War II; a high plateau from the 1950s into the 1960s; and a sharp, sustained decline during the last third of the century.”

This pattern exactly tracks the life course of the Greatest Generation, the great civic generation which dominated the twentieth century. The rise and plateau of civic participation in the middle of that century happens in the First Turning era, when the Greatest Generation is in mid-life, the age range that is the peak of any generation’s influence. The decline occurs as that generation ages out of influence, and younger generations with other priorities and values take their place.

By the end of the twentieth century, with civic participation plummeting, to Putnam’s alarm, the United States has reached the Third Turning era. This is an inward-looking, individualist and opportunist social era. The Baby Boomers are now the ones in mid-life (and at the peak of influence) and Generation X is in young adulthood. A shift from a social order based on social capital to one based on financial capital suits both of these generations just fine.

Hence the transformation from a civic society to a market society, and the loss of a sense of stability. The loss of stability worries people, and there is concern over culture and morals even as the economy is booming. In this generational explanation, the factor of the rise of suburbia is a parallel development. The new suburban lifestyle accompanies the emergent generational constellation of cocooning families and prospering Bobos.

In the data presented in the book, there is a glimmer of hope that a turnaround could be forthcoming. In the section on trends in volunteering, an uptick is detected in the age group 25 and younger. That would be a sign that the Millennial generation, who were the teenagers of the 1990s, might be returning to a life of civic engagement.

This data was accumulated and analyzed in the year 2000. So now that 17 years have passed, has anything changed? I am not aware of any studies similar to Putnam’s that have been done since. But the social mood of the United States has grown darker, less confident, suggesting that the curve continues its downward trajectory.

One obvious development of the new era is the rise of social media, which has brought people together, in a sense. If membership in social organizations counted towards the Social Capital Index at the end of the twentieth century, why not membership in Facebook groups at the start of the twenty-first? Bowling Alone poses a similar question when examining the early Internet. However, online connections seem too superficial to qualify as generating social capital. There’s just not much effort involved in liking and sharing memes – the reason for the term slacktivism.

Another characteristic of our time is the partisan divide that splits political opinion into (at least) two distinct camps. This could be seen as an example of bonding social capital developing within groups, but with no bridging social capital to connect them. In fact, the author acknowledges in Bowling Alone that social capital is not necessarily a social good, as it can have the effect of uniting one group against another. For example, the recent protest marches in Charlottesville, Virginia were facilitated by social capital (people on each side of the protest coordinating and travelling together), and then violence ensued.

One interesting observation from Bowling Alone is that, by the end of the twentieth century, evangelical religion had overtaken mainstream religion in popularity. Evangelical religion is concerned with individual piety and proselytization, whereas the mainstream church works for social betterment. This trend is in keeping with the thesis of a decline in civic involvement.

But it also suggests how a new ideology could form in an individualistic age, and then come to drive political change as a new collectivist age approaches. The values that defined piety for the evangelists in the era of civic decline now provide the requirements for political inclusion in the new order. For the Red State these values are conservative religion and aggressive capitalism, and for the Blue State they are the progressive ideals championed by social justice warriors.

As long as the partisan divide remains strong, there won’t be a society-wide return to civic engagement. But once the conflicts are resolved, hopefully with as few Charlottesvilles as possible, it will be back to the First Turning in the social cycle. By then Millennials will be in mid-life, and maybe, through their influence, a sense of community will be restored. Then, if anyone is around to chart the data, those graphs might start going up again.