I’ve been getting into art lately – painting, mainly – and wanted to share a recent experience. My BFF and I did one of those “paint and sips” where you sit with a group of people and all work on the same painting, while enjoying some wine or other such beverage. It’s a business model; you pay a little money, an instructor guides you through the process, there’s other people there, and you have a good time.
In this case the brand was “Painting with a Twist,” at a location near my apartment. We were going to be drawing a castle, and it was also “Wizard Trivia Night.” Meaning Harry Potter trivia night, though they didn’t call it that. It was BYOB, so we packed up some snacks and a bottle of red wine, with three wine glasses, since we were meeting a friend. Everything was all set up when we got there, and the canvasses had the castle (Hogwarts?) already drawn on it. We were among the first to arrive, but it wasn’t long before the space filled up.
What was interesting to me, no surprise, was the demographic breakdown of the participants. I counted 24 artists total, of whom 5 were male and 19 female. Almost everyone was from the Millennial generation, the exceptions being my BFF and me, possibly a couple of Gen-X moms, and one Boomer grandmother with her Homelander grandson. The three Millennial men present all appeared to be on dates (with women). The instructor and her assistant – a black man and the only non-white person present – were both Millennial.
It looked to me like most people did not bring food or drink. There was one other group that brought a bottle of wine, and a did see a couple of craft beers on the table, but it seems that people came for the art. Which was a lot of fun to do, and definitely easier with the help of our hostess. She was lively, as much MC as art instructor, and kept up a party atmosphere with jokes, a few fun games, and the trivia contest.
The prizes for the games and contest were either a pick off a table of painted bottles, or a $5 off coupon for another painting night. Because this was a business, after all. I think that combining the painting with a themed trivia contest helped draw in customers; it was almost a full house. That the clientele was majority Millennial is in keeping with the idea that their generation is more interested in acquiring experiences than material goods. Or perhaps it is more that this is the level of experience that young Millennials can afford.
We certainly had fun and would do it again. Check out our finished artwork below.